Tyler Durden: Man, I see in fight club the strongest and smartest men who've ever lived. I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off.
Nelson Moss: [Talking to himself about his advertising campaign] Number one dog, dog at the top. Angelica: Slow down, Fido. We need to talk.
Eugene Levy: Hello, I'm Eugene Levy. And yes, I'm an Actor. No, I said cappuccino. I'm here to talk to you about something very important. And no, it's not about me or my career. I'm here to talk about subliminal messages in rock and roll music. Or as it's simply known in some cultures, 'rock music'. You see, for years the government has been wisely coercing teenagers to buy products they normally wouldn't want, just to get their money. Fact! Kids don't have bills to pay. Fact! They don't pay taxes. But! They do babysit and hold minimum wage jobs that earn them wads of cash as substantial as, well, my body of work. But kids today aren't dumb. They're not gonna buy just anything. That's why the government has been planting small subliminal advertising suggestions in today's rock music. The results? We can now get these kids to buy just about anything. We can have them chasing a new trend every week. And that is good for the economy. And what's good for the economy... is good for the country. So God bless the United States Of America - the most ass-kickin' country... in the world!
Advertising lady: Well, hello, these people have volunteered to eat breakfast cereal in the middle of the afternoon with a bunch of total strangers for money. They're ANIMALS . . . but statistically they DO represent the cereal-buying public.
Principal Holmstead: How am I ever going to get through to you? Kelly Ernswiler: Well, advertising executives use status and sex to appeal to my demographic.
[first lines] announcer #1: For four days exhibitors are selling sex products at the Sands Expo, yet among all this pornography are two men selling God. announcer #2: Pastors at a pornography convention, advertising a triple-X web site? Now that'll grab your attention, and that's exactly what they want. Craig Gross: No, you're not gonna see porn on there, but what you are gonna find, you're gonna find Bible studies, you're gonna find sermons, you're gonna find resources, helps and referrals. Mike Foster: We just think there's something better than the adult expo, and that's hope of heaven. Craig Gross: This is Rex the Rabbit, he's our mascot.
Advertising Lady: You want a puppet? Get her a puppet! Richard: She already has one. Me. Caroline: And if you're really good, maybe someday you'll turn into a real boy.
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